Work
Results from roles I owned end to end. Numbers are year-on-year unless noted.
N26
Pricing experiments: +30% upgrade conversion
PM of Membership · €100M P&L · Premium tiers
Problem
Upgrade conversion had plateaued on a static pricing model. It ignored segments, price sensitivity and drop-off moments.
What I did
- Ran a pricing experimentation programme: discounts, personalised offers, entry prices, free trials.
- Built targeted discount flows for users who dropped out of the upgrade funnel.
- Localised pricing tests by market to match willingness to pay.
Outcome
+30%
Upgrade conversion across the membership base
N26
Cancellation and upgrade flows: −25% churn, +8% upgrades
PM of Membership · Full conversion and retention funnel
Problem
Users cancelled without a reason to stay. Likely upgraders dropped off at key moments in the funnel.
What I did
- Rebuilt cancellation with loss-aversion: show what users lose before they confirm.
- Added a personalised month-free offer at cancellation, tuned by tier.
- Redesigned the upgrade flow with the right message at the right moment.
Outcome
−25%
Churn
+8%
Upgrade flow conversion
Finom
Personalised activation: +25% LTV
Growth PM · Activation strategy · SMB users
Problem
New SMB users signed up but didn't know which actions to take first. There was no personalised path to value.
What I did
- Shipped goal-gradient activation widgets showing each user's highest-value next actions.
- Added a jobs-to-be-done survey at sign-up to capture intent.
- Personalised widget actions from survey data and iterated on retention results.
Outcome
+25%
LTV of users who used the first activation widget
N26
Repositioning N26 You as N26 Go
PM of Membership · Premium tier repositioning · Live product
Problem
N26 You had a diffuse value proposition with no clear segment. Plan mix was flat and travel demand was untapped.
What I did
- Repositioned the tier around a coherent travel bundle for frequent European travellers.
- Tested cannibalisation risk with N26 Metal through A/B tests and plan-mix analysis.
- Migrated every existing N26 You subscriber automatically at launch.
Outcome
+15%
Retention after launch
+15%
Plan mix growth from lower tiers
0%
Metal cannibalisation (A/B tested)