Services

Four areas where I find and fix revenue leaks. Every engagement starts with a fixed scope.

Pricing & Monetisation

Charge for the value you already deliver.

I redesign plans and run pricing experiments that lift revenue without hurting retention. Done at N26 across 3 premium tiers.

Who it's for

Teams with a solid user base whose plans haven't kept up with the product.

Signs you need this

  • Prices haven't changed in over a year.
  • Most paying users sit on the cheapest plan.
  • Discounts are ad hoc, not tested.

What you get

  • Plan and tier architecture
  • Willingness-to-pay research
  • Discount and trial strategy
  • Pricing A/B tests by market

AI Agents & APIs

Ship AI that removes work, not adds it.

I scope and ship AI agents and the integrations behind them, from use case to production with evals.

Who it's for

Teams that want AI to cut real work, not to add a chatbot.

Signs you need this

  • AI pilots that never reach production.
  • No way to tell if the model is good enough.
  • Integrations stall between legal, engineering and the provider.

What you get

  • Agent use-case and ROI scoping
  • LLM features with evaluation
  • Payment and open-banking integrations
  • API partner selection

Activation & Funnels

Get more users to the first win.

I find where users drop off and rebuild the flow, then prove it with an A/B test.

Who it's for

Products with healthy sign-ups that lose people before the first win.

Signs you need this

  • Most sign-ups never finish onboarding.
  • Nobody agrees on what 'activated' means.
  • Churn spikes in the first month.

What you get

  • Onboarding and aha-moment design
  • Upgrade and checkout flows
  • Cancellation and win-back flows
  • Activation metric and tracking setup

Strategy & Storytelling

Numbers that hold up in the boardroom.

M&A-trained. I build the business case, the pricing model and the story that gets a product funded.

Who it's for

Leaders who need a product case that survives finance and the board.

Signs you need this

  • The business case lives in someone's head.
  • Pricing and P&L models don't match.
  • The story changes with every deck.

What you get

  • Business cases and P&L models
  • Market and opportunity sizing
  • Product positioning
  • Board and investor narratives

Ways to work together

Start here · Find the leak

Revenue Leak Audit

2 weeks · fixed price

I dig into your funnel, pricing and data. You get a ranked list of fixes, each with an estimated € impact.

Problem known · I do the heavy lifting

Growth Sprint

6–8 weeks

I join your team and ship one high-value fix end to end, then measure the result.

Ongoing · Senior partner

Fractional PM / Advisor

Monthly · limited spots

Regular sessions on pricing, growth or AI. I review, challenge and unblock your team.

Every option starts with a 30-minute call. Not sure which fits? Most clients start with the audit.

How it works

  1. Step 1

    30-min call

    You show me the number that won't move.

  2. Step 2

    Audit

    I find where it leaks and size each fix.

  3. Step 3

    Ship

    We build the highest-value fix and measure it.

Have a number that won't move?

Book a 30-minute call. You'll leave with at least one thing to try.